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Oliver Buchannon
Macklin Buckler
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Why lead scoring has to be real

Aug 26, 2026

•

7 min read

Why lead scoring has to be real

A number that means nothing still costs something

Macklin Buckler
Macklin Buckler

GTM, Actually

Macklin Buckler on how companies actually go to market.

© 2026 GTM, actually.
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